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Laura Simpson

GRAPHIC DESIGN & MARKETING PROFESSIONAL
B.B.A. MARKETING, TEXAS A&M UNIVERSITY

Wausau Homes Logo

Wausau Homes Inc.

Senior Graphic Design Specialist

 

  • Fulfilled creative requests for 100+ builders, delivering high-quality designs for all marketing needs.

  • Established a 45-page Brand Guideline pamphlet outlining branding principles, target demographics, and best practices in collateral.

  • Designed a 10-page Web Style sheet, ensuring a cohesive user experience with newly launched website.

  • Developed 200+ design templates for various platforms, catering to each demographic.

  • Streamlined the ordering process for promotional and signage needs, leveraging strong vendor partnerships.

  • Helped implement a strategic monthly content calendar and designed over 60 posts a month for various social platforms. 

  • Provided artistic direction and post-production edits for photoshoots.

  • Collaborated to ideate 16 campaigns annually using the “story brand” method, and ensuring copy and graphics strategically aligned. 

  • Produced all collateral for campaigns, including display ads, paid & organic social posts, email drips, downloadable PDFs, blog graphics, and new landing page assets.

Raising Cane's Chicken Fingers Logo
Camden Property Trust Logo

Raising Cane's Chicken Fingers

Graphic Design & Social Team Member (Contractor)

 

  • Fulfilled creative requests for 650+ restaurant locations, including billboards & signage. 

  • Strategically developed and executed social campaigns as a key contributor to the social content calendar and designer.

  • Led photography efforts for three successful social campaigns, capturing compelling visuals that resonated with the target audience.

  • Designed more than 30 exclusive three-color t-shirt designs and coordinating die-cut stickers for new restaurant openings.

Camden Property Trust

Regional Marketing Director

 

  • Oversaw marketing initiatives for 25 communities throughout the Austin & Dallas area.

  • Spearheaded marketing strategies for the notable acquisition of Camden Rainey Street, within the first three months of employment.

  • Ensured optimal search engine visibility and up-to-date assets across community sites through regular SEO maintenance.

  • Directed and coordinated 5 major photoshoots, handling scheduling, space preparation, artistic direction, and post-production editing.

  • Implemented employee education classes and effective communication efforts to elevate customer sentiment.

  • Managed the marketing budget, strategically allocating resources and forecasting needs.

Dallas Cowboys Logo

The Dallas Cowboys

Graphic Designer

   

  • Collaborated with the Sales & Sponsorship team to deliver captivating multi-million dollar pitch decks to an extensive network of 100+ partners.

  • Played a pivotal role in generating over $128.1 Million in new partnership revenue within the first year through the creation of customized sales decks.

  • Key member of the Brand and Media departments, actively contributing to design and marketing initiatives to enhance brand visibility and growth.

  • Assisted social media teams in designing engaging and visually appealing content for diverse social platforms, including renowned entities such as Dallas Cowboys Football, Dallas Cowboys Cheerleaders, and affiliated accounts.

  • Created impactful designs for print ads, billboards, stadium signage, digital display ads, emails, brochures, and logos, effectively capturing the essence of our brand and delivering compelling visual experiences to target audiences.

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K9s4COPs

Director of Marketing and Communications

In charge of content development, graphic design, social media, press coverage, community outreach, fundraising, donor relations and assisting the Executive Board. 

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Spirit of Texas Festival

Marketing Executive

Spearheaded content development, graphic design, social media, online marketing, video promotions, sponsorship packages, and signage for the festival.

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National Student Advertising Competition

Research and Strategy Team Leader, Presenter

Leader for Texas A&M’s Industry Research and Strategy teams for 2016’s NSAC client, Ajinomoto Windsor. Also elected to represent Texas A&M as the team presenter. Experience in conducting interviews, running focus groups, writing surveys, and AV monitoring.

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